MRB
Fast transit for a green future
Logo
Brand identity
Digital material
Construction signage system
Brand identity
Digital material
Construction signage system
Background
MRB - Hanoi Railway Management Board with the role of formulating and managing urban railway planning of the city. The elevated railway project between Cat Linh and Ha Dong is among MRB's most well-known projects.
After a long period of difficult construction, the "overhead railway" brand has been well received by the people, reflected in the number of train trips that have reached the milestone of millions of trips. As the management unit of an era-appropriate project, the brand name of the MRB management company has not been updated and still has the framework and rigidity of the engineering industry.
RIO is believed to be a strategic partner for MRB in the project of building a new brand identity system, bringing a more friendly, modern and dynamic MRB image to the public.
Perfecting day by day for the future of green transport.
Optimists expect the railway industry in general and urban railway in particular to be born as a "hero" to solve congestion problems in the context that other public transport systems are "reaching the threshold". But the Hanoi Railway Management Board thinks that the MRB tries every day to fulfill its duties well because the MRB is not only working for the public but also doing it for themselves and their own country. The change of the new look also just wants people to understand that Vietnam's railway industry is trying to perfect every day to be more modern to contribute to the development of the country.
Based on the current identity of MRB to develop new values, we take the idea of the flexible silk that moves to express the spirit and honor the core values that MRB wants to convey. Design emits dynamism, creativity, daring to innovate expressed through motion and continuity.
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